Social Media Automation, Library Learning Links

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SOCIAL MEDIA MANAGEMENT AND STREAMING TOOLS
Automated Social Network Content Distribuition

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LIBRARY LEARNING LINKS

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This set of library learning links focuses on social network management. Specifically  the links focus on the two of the major concerns of social media users. The ability to post blogs and share comments to multiple social networks at once and the ability to manage multiple social network posts effectively.

A brief review of the the different vendors products and services featured on the links,  reveals that you should look before you leap into social media marketing.  Vendors are still working out sharing issues, adding features and expanding social network content distribution channels.  If you are a small company, you might want to weigh off the advantages and disadvantages between email target marketing services and what social media management has to offer. Social media management can be a long term investment if your staff takes on the job.  Or it can be just a short term engagement if you use social media management services instead of social media management tools.

Social Media Automation Options and Alternatives

Businesses often want to reach different demographics on different blogs. Social media management tools make it easier to  blog and share comments on different networks  A social media management tool can  eliminate the time it takes to log into and out of different social networks, However, one of the problems with automated social media marketing is that many different social network streams are not fully compatible with other streams. Different rules that the different social network have about the content and the content format  also makes it difficult to design an effective multiple social network marketing campaign.

Out of the need to have effective social media campaigns that take into real-time demographic data, real-time target marketing tactics have been designed to work with stream listening and analytic tools to time microblog posts to periods of peak demand.

This type of power for the most part is beyond the developmental reach of most companies. Instead companies must rely on social media network management tools from providers. These providers  make it their job to process and statistically analyze data so  that posts, comments and share can be timed to maximize coverage to real time target demographics.

One has to ask how social media marketing compares  to web based ads. That answer is complicated. One may argue that social network ads and search engine ads are actually  part of a social media campaign. Many companies feel that the selling process for their products requires social engagement. The comment on a blog compares to a knock on the door of a salesman in the pre Internet days. This type of engagement, may not bring a sell today, but it opens the door to business in the future.

Social media stream analytics
URL: http://raventools.com/blog/social-monitor-social-stream/

BottlleNose RealTime Analytics, Stream Listening
URL: http://bottlenose.com/

WordPress, Social Streaming ....... Twitter, Facebook, Google +1, RSS, Pitenrest, Delicious Stumbleupon, Deviantart, Drible, Flicrk, last.fm, instogram, yourtube, Vimeo, Tumblr
URL: http://codecanyon.net/item/wordpress-social-stream/2201708

Twenty ways  to share posts
URL: http://mashable.com/2009/03/29/sharing-great-posts/

Top 10 social media management applications
URL: http://webtrends.about.com/od/pr6/tp/The-Top-10-Social-Media-Management-Applications.htm

How to choose a social media management service
8 things to consider before you buy
Author: David Strom, ITworld
Date: April 01, 2013, 10:15 AM
URL: http://www.itworld.com/software/350457/how-choose-social-media-management-service


Why Facebook, Twitter And Instagram Put Up Roadblocks To Each Others' Content
Author: Ryan Holmes, HootSuite 
Date: Apr. 2, 2013, 9:30 PM |
URL: http://www.businessinsider.com/fragmentation-in-the-social-media-war-2013-4


The Top 5 Social Media Management Tools for Small Business
By Angela West, PCWorldAug 7, 2012 6:00 PM
Contents: HootSuite, VerticalResponse
URL: http://www.pcworld.com/article/260530/the_top_5_social_media_management_tools_for_small_business.html

Top 20 Social Media Management Tools
URL: http://www.socialmediadelivered.com/2012/05/18/top-20-social-media-management-tools/